The Moley Prophet

The second fast-food joint goes under review… And it is… Long John Silvers! Famed for its Fish-and-Chips, the joint has gone on some renewal work to improve itself and be on par with the major fast-food joints. Well at least it shows on the cover…

Long John Silvers

Date visited: 20 October 2006
Time visited: 1:55PM
Outlet: Choa Chu Kang Lot 1
Queue: 3 to 4 people
Food ordered: Fish treasure meal, Potato Chips with Salsa Cheese, Upgrade to medium ice-lemon tea
Price:$3.50 (Promotion), $1.50 (Promotion), $0.60 = $5.60

Time for food to arrive: 2-3 minutes (7/10)
Not that slow but needs some catching up to do since the food I ordered were on promotion and should have been prepared in advance. Some people were waiting for their food to be delivered. Compared to McDonald's they are of average standard.

Food quality: Average (5/10)
The fish treasure meal tastes weird. Two small pieces of fish fillet, some vegetables and rice at the bottom. The rice is totally tasteless without the black pepper sauce which was topped on the fish. What a weird combination! Black-pepper sauce has to go with meat that are a bit salty, not with fish. The potato chips are kind of difficult to eat as they just pour the salsa cheese all over the top and you get dirtied easily trying to eat them. Those at the bottom are plain and tasteless if you finish the salsa cheese at the top. Besides, the chips are quite thick and some of them tastes like it has been left in the open for some time. Soft.. Urghs..

Satiety: (8/10)
The meal is quite small in size, but considering the price its quite alright.

Value: (7/10)
Though not really able to fill the stomach well, it is still acceptable. However, they should not try cutting costs by constantly reducing the size of the fillet or the chicken. I saw someone on the net complaining that its about the size of Chicken McNuggets.

Packaging: (6/10)
The lid of the potato chips packaging could not close properly. There isn't any cover for the drink. Although they did try to make an effort to use better quality plates and bowls. However, the forks and spoons were so tiny. It was difficult to get the rice out from under those fillets.

Ambience: (8/10)
Not very clean but the lighting and all are quite alright.

Overall: (6.8/10)
Ah! Our new candidate has lost to the very first one. An unexpected turn for the longer established chain. Seems like the problem lies with the food. There is also a need for more promotion and also lesser of budget ways to get around these promotions. There is a need for them to get the best price a consumer is willing to pay and also the right amount.