The Moley Prophet

Did any marketing campaigns from your childhood leave a lasting impression on you? I bet there are some which you would remember. For example the Oreo campaign of children all over the world enjoying their Oreo, with the Oreo jingle. For me, I would vote for Coke to have the best advertising campaigns of the last decade. I don't know if you remember the "Always Coca-Cola" campaign with the jingle by Joey Diggs, or the "Always Coca-Cola (Holidays are Coming)" which was played when the Christmas seasons are approaching. Every year, Coke will have the same campaign run across the globe. The scenes of the long line of Coke trucks and the Santa Claus just leaves me craving to be in that fantasy land which Coke created. I'm sure many are awed by the campaign (perhaps not Ryan).

Coke's renewed effort to create another fantasy land with their "Happiness Factory" however, does not have that much of an impact on me. Perhaps, because I am no longer a kid, and the vault to childhood memories have been made to become "Read-only" but in my opinion, its the jingle. The absence of the "Always Coca-Cola" jingle is a weakness which may bring about the downfall of Coke. Without it, people would not remember Coke. Even the Ministry of Enjoyment campaign did nothing much to leave impressions on people once the campaign ended. There were no strong traces from Coke to the campaign or the campaign to Coke. I was struggling to remember which "Ministry" Coke belonged to.

Evidence that "Always Coca-Cola" is still extremely popular could be seen from the fact that when Coke created their 2006 campaign for Christmas without the "Always Coca-Cola (Holidays are Coming)" jingle, there was an uproar in the online community. We know that Coke is better, but if they have the wrong campaigns, Pepsi is just gonna overtake them.